Zoomerang as a standalone brand no longer exists, its strengths and features have been absorbed and expanded upon within SurveyMonkey, continuing to provide users with powerful survey tools and analytics capabilities.
Function:
Zoomerang allowed users to design, distribute, and analyze survey data. It was primarily used for market research, customer satisfaction surveys, employee feedback, academic research, and other data collection purposes.
Characteristics & Highlights:
Ease of Use: One of its main attractions was its user-friendly interface, allowing even those without technical expertise to create professional-looking surveys quickly.
Template Library: Zoomerang provided a vast library of pre-designed survey templates covering various topics and industries, making it easy for users to get started.
Customization: Users could customize their surveys with branding elements (logos, colors), add different types of questions (multiple-choice, open-ended, rating scales), and logic jumps for more personalized surveys.
Distribution Options: Surveys could be easily distributed via email, social media, or embedding them on websites or blogs.
Data Analysis & Reporting: The platform offered real-time results tracking and basic to advanced data analysis tools, including charts and graphs, helping users to interpret and present findings effectively.
Integration: It also had integration capabilities with other tools and platforms, enhancing its functionality and convenience.
Advantages:
Speed & Efficiency: The platform streamlined the survey process from creation to analysis, saving time and resources compared to traditional survey methods.
Accuracy & Insights: With features like skip logic and data validation, Zoomerang helped ensure higher data quality and provided deeper insights into respondents' thoughts and behaviors.
** Scalability:** It could accommodate surveys of varying sizes, from small-scale projects to large-scale studies involving thousands of respondents.
Cost-Effectiveness: By offering different pricing tiers, including a free basic plan, Zoomerang made professional survey tools accessible to businesses and individuals with diverse budgets.
Accessibility: Being web-based, Zoomerang allowed users to create and manage surveys from any device with internet access.
